The Checkstep blog

The idea of reputation has changed dramatically in the digital age, moving from conventional word-of-mouth to the wide world of user-generated material on the internet. Reputation has a long history that reflects changes in communication styles, cultural developments, and technological advancements. The importance of internet reviews has been highlighted by recent research conducted by Bright…

In the fast-paced and competitive world of online commerce, trust is the most important element in ensuring successful transactions, and customer evaluations hold a top spot in the ranking of factors that contribute to the development of brand reliability. They act as a kind of digital word-of-mouth, influencing consumers' choices to make purchases and moulding…

It was once unthinkable that social media would become an integral aspect of daily life, but here we are, relying on it for communication, information, entertainment, and even shaping our social interactions. It’s brought to our lives a whole new set of rules, and now that online duality is expected, the balance between safety and…

The Online Battlefield The online gaming community, once a haven for enthusiasts to connect and share their passion, has faced the growing challenge of toxic behaviour and harassment. Teenagers and young adults are still the main demographic of players, and as multiplayer games became more popular, so did instances of trolling, hate speech, and other…

What was once an outrageous dream is now a mundane reality. Going from in-person communication to being able to hold a conversation from thousands of kilometres away has been nothing short of revolutionary. From the invention of email to the meteoric rise of social media and video conferencing, the ways we connect, share, and interact…

What can we learn from TikTok Statements of Reasons? Body shaming, hypersexualisation, the spread of fake news and misinformation, and the glorification of violence are a high risk on any kind of Social Network. TikTok is one of the fastest growing between 2020 and 2023 and has million of content uploaded everyday on its platform.…

Have you seen an increase in fake profiles on your platform? Are you concerned about it becoming a wild west? In this article, we’ll dive into how to protect users from encountering bad actors and create a safer environment for your customers. An Introduction to the Issue Dating apps have transformed the way people interact…

Decentralised Autonomous Organizations (DAOs) are a quite recent organisational structure enabled by blockchain technology. They represent a complete structural shift in how groups organise and make decisions, leveraging decentralised networks and smart contracts to facilitate collective governance and decision-making without a centralised authority. The concept of DAOs emerged in 2016 with the launch of "The…

Brand safety and perception have always been important factors to look out for in any organisation, but now, because we live in a world where social media and the internet play an essential role in the way we interact, that aspect has exponentially grown in importance. The abundance of user-generated content on different platforms offers…

The Internet & Community Building In the past, if you were really into something niche, finding others who shared your passion in your local area was tough. You might have felt like you were the only one around who had that particular interest. But things have changed a lot since then. Now, thanks to the…