The Checkstep blog

Nowadays, its no surprise that an unregulated marketplace with sketchy profiles, violent interactions, scams, and illegal products is doomed to fail. In the current world of online commerce, trust and safety are essential, and if users don't feel comfortable, they won’t buy. As a marketplace owner, ensuring that your platform is a safe and reliable…

During any live streaming nowadays, whether it be a content creator on Youtube, an influencer on Instagram, or even live sports in some cases, there's always some sort of live chat. These are public commentary sections where viewers can interact and share their thoughts and opinions, but depending on which event or what sort of…

In the fast-paced and competitive world of online commerce, trust is the most important element in ensuring successful transactions, and customer evaluations hold a top spot in the ranking of factors that contribute to the development of brand reliability. They act as a kind of digital word-of-mouth, influencing consumers' choices to make purchases and moulding…

Content moderation is essential to maintain a safe and positive online environment. With the exponential growth of user-generated content on various platforms, the need for scalable solutions has become crucial. Artificial Intelligence (AI) has emerged as a powerful tool in content moderation but addressing scalability is still a challenge. In this article, we will explore…

Brand safety and perception have always been important factors to look out for in any organisation, but now, because we live in a world where social media and the internet play an essential role in the way we interact, that aspect has exponentially grown in importance. The abundance of user-generated content on different platforms offers…

As the internet becomes an integral part of people's lives, industries have moved towards having a larger online presence. Many businesses in these industries have developed online platforms where user-generated content (UGC) plays a major role. From the rise of online healthcare to the invention of e-learning, all of these promote interaction between parties through…